Last updated: May 2026 — James Whitfield, Bobbingplans

Affiliate Disclosure

Our Commitment to Transparency

At Bobbingplans (bobbingplans.uk), we believe that honesty and transparency are the foundations of trustworthy casino reviews. This page explains exactly how our website earns revenue, how affiliate relationships work, and why those relationships never compromise the independence of the reviews and recommendations you read here.

This disclosure is provided in accordance with the UK Advertising Standards Authority (ASA) guidelines, the Competition and Markets Authority (CMA) rules on endorsements, and the principles set out by the US Federal Trade Commission (FTC) regarding affiliate marketing disclosures.

What Are Affiliate Links?

Some of the links on bobbingplans.uk are affiliate links. This means that when you click on a link to an online casino or gambling operator featured on this site and subsequently register an account or make a deposit, Bobbingplans may receive a financial commission from that operator.

This commission is paid by the operator directly to us. It does not affect the price you pay, the bonus you receive, or any terms and conditions applied to your account in any way. You will never pay more — or receive less — by arriving at a casino through a link on this site.

How Affiliate Relationships Work

Bobbingplans maintains affiliate partnerships with a number of licensed online casino operators. These partnerships work as follows:

• We include a unique tracking link within our review pages and recommendation lists.
• When a reader clicks that link and completes a qualifying action (such as registering or depositing), the operator's affiliate programme records the referral.
• A commission is then paid to Bobbingplans based on the agreed terms of that affiliate programme.
• Commissions may be paid as a one-time flat fee, a revenue share arrangement, or a combination of both, depending on the individual operator agreement.

Does This Affect Our Reviews?

No. The existence of an affiliate relationship has absolutely no influence on the content, scores, or conclusions reached in any review published on bobbingplans.uk. The editorial decisions on this website are made solely by James Whitfield, the owner and primary reviewer of Bobbingplans, based on the merits of each casino assessed.

Casinos are reviewed and rated regardless of whether an affiliate agreement is in place. A casino with an affiliate deal will receive a poor rating if the evidence warrants it. Equally, a casino without any commercial relationship may be recommended if it genuinely serves our readers well.

Our Review Methodology

Every casino review published on bobbingplans.uk is produced following a consistent, structured evaluation process. James Whitfield personally assesses each operator across a defined set of criteria, including:

• Licensing and regulation — only casinos holding a valid UK Gambling Commission (UKGC) licence are considered for recommendation.
• Game selection and software providers — the breadth, quality, and fairness of available games.
• Bonuses and promotions — the value and fairness of welcome offers and ongoing promotions, including a thorough review of wagering requirements and terms.
• Payment methods — the range, speed, and security of deposit and withdrawal options available to UK players.
• Customer support — responsiveness, availability, and quality of support channels.
• Responsible gambling tools — availability of deposit limits, self-exclusion options, and links to support organisations.

About James Whitfield

James Whitfield is the founder, owner, and lead reviewer at Bobbingplans. With extensive experience evaluating online casinos within the regulated UK gambling market, James brings informed, first-hand knowledge to every review published on this site. His assessments are based on direct testing, factual research, and a genuine commitment to helping UK players make safe, informed choices — not on commercial interests.

Questions About This Disclosure

If you have any questions about our affiliate relationships, how we earn revenue, or how our reviews are produced, please do not hesitate to get in touch. You can contact James Whitfield directly via the contact page on bobbingplans.uk.

Last updated: 2026